/* ── Tokens ── */
:root {
  --bg: #FFFBF5;
  --bg-alt: #FFF5E6;
  --accent: #F97316;
  --accent-dark: #EA580C;
  --text: #1C1917;
  --text-muted: #78716C;
  --border: #E7E5E4;
  --white: #FFFFFF;
}

/* ── Reset ── */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { font-size: 16px; scroll-behavior: smooth; }
body {
  background: var(--bg);
  color: var(--text);
  font-family: 'DM Sans', system-ui, sans-serif;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}
h1, h2, h3 { font-family: 'DM Serif Display', Georgia, serif; line-height: 1.15; }
a { color: inherit; text-decoration: none; }
img { display: block; max-width: 100%; }

/* ── Nav ── */
.site-nav {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(255,251,245,0.92);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--border);
  padding: 0 24px;
}
.nav-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 64px;
}
.nav-logo {
  font-family: 'DM Serif Display', serif;
  font-size: 1.25rem;
  color: var(--text);
  letter-spacing: -0.01em;
}
.nav-tag {
  font-size: 0.8rem;
  color: var(--text-muted);
  letter-spacing: 0.02em;
}

/* ── Hero ── */
.hero {
  padding: 80px 24px 100px;
  background: var(--bg);
  position: relative;
  overflow: hidden;
}
.hero::before {
  content: '';
  position: absolute;
  top: -80px; right: -80px;
  width: 500px; height: 500px;
  background: radial-gradient(circle, rgba(249,115,22,0.08) 0%, transparent 70%);
  pointer-events: none;
}
.hero-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: center;
}
.hero-text h1 {
  font-size: clamp(2.2rem, 4vw, 3.4rem);
  color: var(--text);
  margin-bottom: 24px;
  letter-spacing: -0.02em;
}
.hero-sub {
  font-size: 1.1rem;
  color: var(--text-muted);
  line-height: 1.75;
  max-width: 420px;
}

/* ── Phone mockup ── */
.hero-visual {
  display: flex;
  flex-direction: column;
  gap: 20px;
  align-items: flex-start;
}
.phone-mockup {
  background: var(--white);
  border-radius: 20px;
  box-shadow: 0 8px 40px rgba(0,0,0,0.08), 0 1px 3px rgba(0,0,0,0.04);
  overflow: hidden;
  width: 280px;
  border: 1px solid var(--border);
}
.mock-header {
  display: flex;
  align-items: center;
  gap: 10px;
  padding: 14px 16px;
  border-bottom: 1px solid var(--border);
}
.mock-avatar {
  width: 36px; height: 36px;
  border-radius: 50%;
  background: linear-gradient(135deg, var(--accent) 0%, var(--accent-dark) 100%);
  flex-shrink: 0;
}
.mock-info { flex: 1; }
.mock-name { font-weight: 600; font-size: 0.8rem; }
.mock-loc { font-size: 0.7rem; color: var(--text-muted); }
.mock-img {
  height: 200px;
  background: linear-gradient(135deg, #1C1917 0%, #292524 50%, #1C1917 100%);
  position: relative;
  overflow: hidden;
}
.mock-img::before {
  content: '';
  position: absolute;
  top: 50%; left: 50%;
  transform: translate(-50%, -50%);
  width: 80px; height: 80px;
  border-radius: 50%;
  border: 3px solid rgba(255,255,255,0.15);
}
.mock-img::after {
  content: '✂️';
  position: absolute;
  top: 50%; left: 50%;
  transform: translate(-50%, -50%);
  font-size: 2rem;
  opacity: 0.3;
}
.mock-reactions {
  display: flex;
  align-items: center;
  gap: 8px;
  padding: 10px 16px 6px;
}
.heart { color: #E11D48; font-size: 1.1rem; }
.likes { font-weight: 600; font-size: 0.75rem; }
.mock-caption {
  padding: 8px 16px 14px;
  font-size: 0.72rem;
  line-height: 1.5;
  color: var(--text-muted);
}
.mock-caption strong { color: var(--text); }

/* ── Badge stack ── */
.badge-stack {
  display: flex;
  flex-direction: column;
  gap: 8px;
}
.badge {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: 20px;
  padding: 8px 16px;
  font-size: 0.82rem;
  font-weight: 500;
  color: var(--text);
  display: flex;
  align-items: center;
  gap: 6px;
  box-shadow: 0 1px 3px rgba(0,0,0,0.05);
}

/* ── Section label ── */
.section-label {
  display: inline-block;
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 12px;
}

/* ── Services ── */
.services {
  padding: 100px 24px;
  background: var(--white);
}
.services-header {
  max-width: 1100px;
  margin: 0 auto 60px;
}
.services-header h2 {
  font-size: clamp(1.8rem, 3vw, 2.5rem);
  color: var(--text);
  max-width: 520px;
  letter-spacing: -0.01em;
}
.services-grid {
  max-width: 1100px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 32px;
}
.service-card {
  background: var(--bg);
  border-radius: 16px;
  padding: 32px;
  border: 1px solid var(--border);
  transition: box-shadow 0.2s;
}
.service-card:hover { box-shadow: 0 4px 20px rgba(0,0,0,0.06); }
.service-icon {
  font-size: 1.8rem;
  margin-bottom: 16px;
}
.service-card h3 {
  font-size: 1.25rem;
  margin-bottom: 10px;
  color: var(--text);
}
.service-card p { font-size: 0.95rem; color: var(--text-muted); line-height: 1.65; }

/* ── Process ── */
.process {
  padding: 100px 24px;
  background: var(--bg);
}
.process-header {
  max-width: 1100px;
  margin: 0 auto 60px;
}
.process-header h2 {
  font-size: clamp(1.8rem, 3vw, 2.5rem);
  color: var(--text);
  max-width: 560px;
  letter-spacing: -0.01em;
}
.process-steps {
  max-width: 1100px;
  margin: 0 auto;
  display: flex;
  flex-direction: column;
  gap: 0;
}
.step {
  display: flex;
  align-items: flex-start;
  gap: 32px;
  padding: 40px 0;
  border-bottom: 1px solid var(--border);
}
.step:last-child { border-bottom: none; }
.step-num {
  flex-shrink: 0;
  width: 56px; height: 56px;
  border-radius: 50%;
  background: var(--accent);
  color: white;
  font-family: 'DM Serif Display', serif;
  font-size: 1.5rem;
  display: flex;
  align-items: center;
  justify-content: center;
}
.step-body h3 {
  font-size: 1.3rem;
  margin-bottom: 8px;
  color: var(--text);
}
.step-body p { font-size: 0.95rem; color: var(--text-muted); max-width: 480px; line-height: 1.65; }

/* ── Proof ── */
.proof {
  padding: 100px 24px;
  background: var(--white);
}
.proof-header {
  max-width: 1100px;
  margin: 0 auto 60px;
  text-align: center;
}
.proof-header h2 {
  font-size: clamp(1.8rem, 3vw, 2.5rem);
  color: var(--text);
  letter-spacing: -0.01em;
}
.proof-stats {
  max-width: 700px;
  margin: 0 auto 48px;
  display: flex;
  justify-content: center;
  gap: 60px;
}
.stat { text-align: center; }
.stat-num {
  font-family: 'DM Serif Display', serif;
  font-size: 3rem;
  color: var(--accent);
  line-height: 1;
  margin-bottom: 8px;
}
.stat-label { font-size: 0.9rem; color: var(--text-muted); }
.niche-list {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 10px;
}
.niche-tag {
  background: var(--bg-alt);
  border: 1px solid rgba(249,115,22,0.2);
  border-radius: 20px;
  padding: 8px 18px;
  font-size: 0.85rem;
  font-weight: 500;
  color: var(--accent-dark);
}

/* ── Closing ── */
.closing {
  padding: 120px 24px;
  background: var(--text);
  text-align: center;
}
.closing-inner {
  max-width: 600px;
  margin: 0 auto;
}
.closing h2 {
  font-size: clamp(2rem, 4vw, 3rem);
  color: var(--white);
  margin-bottom: 20px;
  letter-spacing: -0.02em;
}
.closing p {
  color: rgba(255,255,255,0.65);
  font-size: 1.05rem;
  line-height: 1.75;
  margin-bottom: 16px;
}
.closing-cta {
  color: var(--accent) !important;
  font-weight: 600;
  font-size: 1.1rem !important;
  margin-top: 24px;
}

/* ── Footer ── */
.site-footer {
  padding: 48px 24px;
  background: var(--bg-alt);
  border-top: 1px solid var(--border);
}
.footer-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: flex;
  justify-content: space-between;
  align-items: center;
}
.footer-logo {
  font-family: 'DM Serif Display', serif;
  font-size: 1.1rem;
  color: var(--text);
  display: block;
  margin-bottom: 6px;
}
.footer-brand p { font-size: 0.82rem; color: var(--text-muted); }
.footer-links { font-size: 0.82rem; color: var(--text-muted); }

/* ── Responsive ── */
@media (max-width: 768px) {
  .hero-inner { grid-template-columns: 1fr; gap: 48px; }
  .hero-text h1 { font-size: 2rem; }
  .hero-visual { align-items: center; }
  .phone-mockup { width: 260px; }
  .services-grid { grid-template-columns: 1fr; }
  .proof-stats { gap: 32px; }
  .stat-num { font-size: 2.4rem; }
  .footer-inner { flex-direction: column; gap: 20px; text-align: center; }
  .step { gap: 20px; padding: 28px 0; }
}

@media (max-width: 480px) {
  .hero { padding: 60px 20px 80px; }
  .services, .process, .proof { padding: 70px 20px; }
  .closing { padding: 90px 20px; }
  .proof-stats { flex-direction: column; gap: 24px; }
  .badge-stack { display: none; }
}